Everybody cringes at the thought of the raise in cost of stamps every couple of years. Indeed people also cringe at the amount of junk mail they get each day. It is therefore necessary for the United States Post Office to maintain a great public relations strategy. The sponsorship of the Tour de France with Lance Armstrong certainly made brownie points but what can the USPS do long-term to bolster their community goodwill in cities across the nation? Well consider if you will the participation in a Neighborhood Mobile Watch Program. Why you ask? Simple consider how the USPS operates for a moment if you will. UNITED STATES POST OFFICE: Normally the USPS will not put stickers on their LLVs (Long Life Vehicles) but the contract carriers who deliver the mail to their post office will. Also think about the number of mail vehicles? They will participate and you can have your local community police person contact the postmaster and set up a 30 minute meeting to explain to the carriers the importance of the program and then these mail carriers will become your stealth group. No one knows they are in the program but you. And they cover the whole city every workday. Now can you see why it makes sense for the USPS to be involved in the local community thru such a public relations program? Think of the incredible goodwill, which can be generated in this way? And all of sudden the cost of stamps does not seem so high, as you have more eyes and ears looking out for us all? Consider all this in 2006. |
