If you read an article and you have the expertise, and you either agree or disagree, send in a rebuttal; you will find that this is the easy way to get into print. Getting your name into print is not as difficult as it first seems. You do not need to write the original article. You can scan newsletters and look for articles in your field, then write a rebuttal or make a comment and send it in to the editors. If they feel you have something valuable to say, they will print your words and credit you, publishing who you are as well (and often contact information as well). Once you have done a few rebuttals and comments on hot topics, your name will be better known and it will be easier to get your articles published in the same paper or magazine. Make sure you can back up what you say. If you cannot back it up then you will do more damage to your reputation than you ever wanted. It has been said that it only takes one false claim to ruin years of work. Do not put yourself into such a position. So what type of articles do you want to make comment on? Those that pertain to your business are the best to start. Gain a reputation, let people know who you are, let them know how to contact you. A person that is really excellent at marketing through rebuttals and recognition is Seth Godin. Just type his name into a search engine and see what sites his name is associated with. He has also written a book that is worth reading called "The Purple Cow" which talks about differentiating yourself from the crowd. With any print materials you want to make sure that you have the expertise and experience to add to the existing materials. If you want your name to be remembered, comment on everything that pertains to your line of business and get your name known with the editors. |
