As regular readers of my articles will know, one of the most important things you need to do is stop wasting everyone's time by quantifying the people that contact you.
The easiest way to do this is to let your web site visitors know what budget they will need to consider to buy your product or use your service.
This is not to say that in highly competitive industries that you have to give away your exact price to your competitors, here's an example:
XYZ Barbeque - Price Range $1500 - $2000
JKL Gas Heater - Price Range $2500 - $3500
ABC Wood heater - Price Range $3500 - $5000
The reason for doing this is simple.
If your visitor wants a gas heater for $500 and you sell gas heaters for $2500 - $3500. Then your visitor will quickly get the message that you are well above their budget.
If they have read your price range and you have educated them as to why your price provides value, and they still contact you, then you know they are serious prospective buyer.
This is particularly important in industries where quoting is a time consuming task.
Substantially cut down the amount of time you waste by quantifying web site visitors before they contact you. |
