New technologies such as computers, MP3 players, digital cameras popping up in the high tech electronics market every month with huge price tags. History has shown that once demand grew, and the technology required to create these items will become more commonplace, and hence prices will drop. With direct TV, the prices for satellite TV have started at an affordable rate which has made an instant impact on cable companies.
When comparing one item against another, it's usual to compare similar items - in this case it's all about television. But that's really where the comparison can end. Yes, they both offer television programs. But the cable companies are offering a lesser service for a higher price than offered by the direct TV companies. In some cases, it was at least twice as much!
Direct TV has managed to launch itself on the market with a product which attracts attention because of its quality and versatility. And this high tech satellite technology is offered with very seductive low rates, which appeals to the masses. This will hurt the cable companies who are going to find themselves priced out of the market.
There is very little to actually compare when it comes to the prices offered by the likes of say DirecTV or DISH next to those of cable TV for example. Both of the direct TV companies offer multiple features together with state of the art satellite technology. Their monthly subscription cost amounts to a couple of visits to a certain well-known coffee shop! Now compare this with the price of cable which is more than twice the price and cable is offering less than half the programs and none of the satellite features.
And Direct TV companies just made it easier for everyone, a no brainer by offering free installation and free equipment. You just need to call up. If it's possible to install to run the equipment in your area, then you just make an appointment for someone to come install your new satellite TV system.
Compare that with cable. Well, you will have to pay for both the equipment and the installation unless you were able to find a company offering a special at the time you needed it.
This means that the Direct TV companies attract existing cable customers easily to move over to a more technologically advanced system without incurring any cost with the new system. AND they also attract those who are moving into their first homes. These new subscribers to the television marketplace will obviously choose the free cheaper to run system, over the more expensive basic one!
Direct TV is proving that it's possible to do more, with less, and not have to charge the earth to do it. With over two million subscribers between DirecTV and DISH during 2005, it would appear that added value for money is now the way to go. And truth is that they really have made it such a simple decision for the consumers to make.
Author: Lesley C.
Author Bio:
Lesley love to write articles on interesting topics and in this case, on satellite tv, its impact on the consumers and how it has revolutionized our home entertainment. Discover and read more information on satellite tv at www.satellite-tv-101.info.
